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Different Perspectives…

The xRM Writing Team crm crm software dynamics Microsoft Dynamics CRM why crm

As a marketing professional it is imperative to understand the product from various points of view. This SWOT analysis (strengths-weaknesses-opportunities-threats) is what I have come up with as I have become “acquainted” with Microsoft Dynamics CRM:

STRENGTHS

WHAT A CRM SYSTEM OFFERS

· Increased profits

· A method of pinpointing effective processes

· Tracking of data and trends

· Analysis of clientele

· Discover sales opportunities

· Increased efficiency

· Information/Data at your fingertips

ADVANTAGES OF HAVING MICROSOFT DYNAMICS CRM

· Product brand with endless resources and growth

· Easy access through familiar programs: Internet Explorer and Microsoft Outlook (also decreases training fees and simplifying the learning curve)

· Works off a platform of programs that work well together

· Can be On-Premise, Hosted, or Hybrid model

· Solutions are affordable

WEAKNESSES

CONCERNS OF SMALLER COMPANIES

· “CRM is too complicated”

· “It costs too much

· “CRM is only for bigger companies”

· “I’ll have to change everything about my business”

· “I lack the resources for CRM to work”

OPPORTUNITIES

WHAT CONSULTANTS CAN DO FOR BUSINESSES

· Determining if a CRM model will help your business

· Adaptation of CRM into you business

· Determine On-Premise vs. Hosted

TOUGH ECONOMY

· Risk and pain mitigation

THREATS

CUSTOMERS PURCHASE A CRM TO “STAY ABOVE WATER”

METHODS TO SOLVING THE #1 CAUSE OF CRMS FAILING (33%-47%): User adoption:

· Designing a CRM that conforms with the way business is already done

· Train users how to use the CRM

· Being able to adapt the product to changes within the company



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